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Game code properly finished as mentioned above. Perhaps more direct-to-consumer sales and marketing is in order.ġ. Whatever Gary does, it'll be good for the business because right now he IS the pinball business. Regarding the promos, I think it's a step in the right direction. Thanks as always for keeping the pinball community up to date. I thought it was quite incredible of them to come out with Monopoly! (Love what happens if you get a match on that machine at the end of the game!) Pinball is a dying art, and Stern pinball is what keeps this wonderful object alive & living! I've been a big fan of Stern since I played their Casino pinball machine.

I don't know what anyone else thinks, but this is great news! Stern needs to make more new pinball machines, and I think it's great that there's a new director of marketing. Great to see the new games they will make in future! I think this is a great way forward, lets face it, its forward and optionally bang with a new ideas company or slow death the way its currently going.

I heard this news already, just wasn't sure of who it was that had invested.

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Obviously Dave Peterson sees something worthwhile and he's obviously good at what he does (well I hope he is!!!) Hopefully getting software as finished as possible prior to release of a game will be one of his main things :o) New investment might equal new ideas and new markets. He's taken on board someone's comments in order to get this guy in. Good work Stern, it seems Gary isn't as insular as people think. Great if you wanted the dimensions - do they ever change with Sterns? I know they don't do widebodies :-) I saw the YouTube vids the day they were posted, and it's a massive improvement on the laughable 'promotional' flyers which seemed to be the only promotional item Stern used to flog a £4,500 pinball machine. Comments for this article are now closed. We asked for your comments and they are published below.

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We will, of course, bring you all the latest developments - first and free - here at Pinball News. So expect some changes and some new ideas coming out of the Melrose Park company over the next few months. The 1 minute 45 second promos feature in Stern Pinball's own YouTube Channel, suggesting they intend to create more such commercials for future pinball products. Stern's new promotional videos on YouTube One immediate sign of better marketing appeared on YouTube last week when Stern released three promotional videos of their most recent models - NBA, CSI and Batman. Without a reversal in the fortunes of the whole coin-op amusement sector - which the company has long held to be its core market - a change in focus, combined with changes to the product and an improved marketing push could be ways to secure the future of the business and bring that all-important growth. Not all of Stern's problems have been of its own making, however.

Stern Pinball is a new direction for Dave Peterson, though he is unlikely to invest in the company unless he thought it had the potential to be turned around. It also provides additional capital to help achieve that and has invested in a diverse range of companies from medical records, through customer loyalty schemes and even jewelry stores. In addition, a questionnaire has been set up and customers who entered their details on the Stern website have been requested to give their thoughts about Stern products.īarrington, IL-based Hagerty Peterson invests in companies it believes can benefit from its management expertise to give them a new direction and grow the value of the business. Gary Stern remains the primary owner of the Stern Pinball and continues as its President and CEO.Ī new Director of Marketing, Jody Dankberg has been brought in to the company to work with Dave and he has already been hitting the phones to find out what various customers want from the pinball manufacturer. Stern Pinball Inc has a new investor and partner who hopes to turn the business around and halt the decline in sales over recent years.ĭave Peterson of merchant bank and private equity investment firm Hagerty Peterson and Company is the new partner in the business and is believed to be working on a fresh business plan to improve the company's fortunes.